Blockchain Breaks Silence Smartphone Market Rises Again

From: Geek
Time: 2018-05-19
Summary: Since Apple introduced the iPhone globally in 2007, despite the continuous innovation in the smart phone manufacturing industry, manufacturers have been unable to launch any truly exciting and disruptive innovation products.
Since Apple introduced the iPhone globally in 2007, despite the continuous innovation in the smart phone manufacturing industry, manufacturers have been unable to launch any truly exciting and disruptive innovation products. The development of blockchain technology brings us unlimited imagination. The smart phone market, which has been quiet for more than a decade, may be making waves. Smartphones based on blockchain technology not only make payment easier and safer, but more importantly, it transforms smartphones into a center of shared economic revenue that can be trusted and rewarded.

Ten years ago, Apple introduced the first generation iPhone. It has a beautiful design, a great user experience, a friendly interface, and more importantly, it comes with a set of native applications. Today, this application has evolved into a powerful ecosystem with over 2 million applications. Recall that on June 29, 2007, “Apple redefined the phone.” Steve Jobs, dressed in a black turtleneck sweater and blue jeans, solemnly announced it, but was quickly overwhelmed by the big brothers’ ignorance and even ridicule. . But Jobs and his team have always had firm belief. From being questioned to being worshipped, it took Apple less than three years. In May 2010, Apple exceeded Microsoft for the first time, becoming the largest technology company with market capitalization. The iPhone opened the era of mobile Internet economy.

Today, 10 years later, although smart phones have been continuously improving in terms of design, functionality, and other aspects, there has never been any surprising work like the iPhone. Smart phone design "innovation" seems to have stagnated, and it is far from "subversion." further and further. Worse, some smartphone users’ data and privacy are being sold to big data and marketing companies. In today's smart phone industry, customers are no longer "God," but are "workers" who provide and help collect data.

King's return

In the past 10 years, the mobile phone network has achieved triple jump, from Turkmenistan's 2G to 3G and then to the current 4G era; the popularity of smart phones has laid the foundation for the Internet's rapid development. Shopping, information, social networking, video, work, entertainment, and life all become "dance on the fingertips." As of the first half of 2017, the number of Chinese netizens reached 751 million, including 724 million mobile Internet users. More and more people are using mobile phones to pay. At present, in China's first-tier cities, people can even use the mobile phone to scan the QR code to pay for the food. At present, the average online user’s online consumption through mobile phones can reach tens of thousands RMB per year. This number will only increase in the future. As a consumer, your lifetime value is equivalent to ten times the price you pay for buying a mobile phone.

As a smart phone user, have you ever thought that, in fact, you can ask, "As a loyal customer, I should be divided into"? But in fact, all smart phones are collecting and selling the data you produce, but not Reward and give back to you. The current business model is designed when “online payment” is not yet universal, and the only way for manufacturers to add value is to sell consumer data. With the development and rapid growth of mobile commerce, this model is already out of date. Not only can it not really be a value-added operation, it can even be dangerous to users. This pattern needs to be replaced. Mobile users should participate in the entire ecosystem as "kings."

The role of blockchain

Because of its decentralized features and its unchangeable nature, blockchain is considered as a highly secure and innovative technology. And more and more smart phone manufacturers also realize that blockchain technology will bring disruptive innovation to the smart phone industry. It can change the existing mobile business model to make it more customer-centric while protecting the privacy of users. Blockchain technology makes smart phones a credible, decentralized revenue center where users and businesses can conduct payment transactions freely, smoothly, and without barriers. Companies can also reward their loyal users via blockchains and tokens. Users can also conduct free transactions and loans without a “middleman”. This will be an era of economy 3.0 led by mobile devices based on blockchain technology, a true era of shared economy.

Recently, Zippie, a developer of blockchain mobile solutions, has launched a version of the Zippie OS Alpha blockchain mobile operating system designed to help mobile device manufacturers rapidly upgrade our smartphone to a blockchain device that anyone can use. Let the public enjoy a seamless and controllable blockchain experience. In addition, in early May, Zippie also launched the first blockchain smartphone for the US market together with Blacture, a company founded by Pras Michel. When users use a Blacture blockchain smartphone equipped with Zippie OS, they can receive token rewards. Users receive rewards when shopping through the system, sharing data, and providing products and services to the community. The rewards received by the user will be properly stored in the form of tokens in a secure digital wallet. The token has a corresponding U.S. dollar value. By using it with a debit card that comes with this phone, users can conduct online and offline transactions. It is worth noting that Zippie OS is compatible with the Android operating system.

In China, the application of blockchain technology in the field of smart phones is also in full swing. In the past four months in 2018, three companies have successively released blockchain mobile phones, Candy S11 Blockchain Created mobile phones, Changhong's R8 Kirin phones, and Lenovo's S5 mobile phones. The three groups have different emphasis on the blockchain. Candy Mobile Phone and Changhong Mobile have announced that they can “mine”, and Lenovo’s blockchain mobile phones are mainly used for payment security. All three phones are equipped with Android operating system. After the launch of blockchain mobile phones, market feedback has been mixed. Some analysts believe that smart phones are a good medium for spreading blockchain applications into everyday life. However, in the current technological environment, innovation in the application of blockchain technology is still under observation.

Comparing China with the global market, it is not difficult to see that the products released by Chinese smart phone manufacturers focus on the application of blockchain technology features or the combination of virtual currency. To date, no other vendor, like Zippie and Blacture, has used blockchain technology to "subvert" existing mobile business models.

Source: Geek

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