Leading the industry to grow! Glory successfully ranks among the top 5 smartphone brands in India

From: Drive China
Time: 2018-08-11
Summary: On April 23, the well-known market monitoring agency Counterpoint Research announced the first quarter of 2018 Indian smartphone market report. According to the report, glory achieved a growth rate of 146% in the first quarter of 2018, and its market share increased from 1.4% to 3.4%. For the first time, the smartphone industry ranked first in the Indian market with the first year-on-year growth rate.
On April 23, the well-known market monitoring agency Counterpoint Research announced the first quarter of 2018 Indian smartphone market report. According to the report, glory achieved a growth rate of 146% in the first quarter of 2018, and its market share increased from 1.4% to 3.4%. For the first time, the smartphone industry ranked first in the Indian market with the first year-on-year growth rate. In contrast, the average performance of Indian smartphones in the first quarter of 2018 was basically the same as that of Q1 2017, with little improvement. In such an extremely harsh market environment, glory has just begun to exert its strength in the Indian market, and it will be able to achieve the year-on-year growth rate leading the industry, and its performance is bright.


The reason why glory mobile phone can maintain a good development momentum in the Indian market is that it benefits from the effective marketing strategy of glory brand and the excellent product performance of glory mobile phone. India is the second largest mobile phone market in the world. In order to win this market, Glory internally put forward the "India Priority" strategy to help glory achieve the strategic goal of achieving sales volume of five in the world for three years. Regarding the expansion strategy of glory in the Indian market, the head of the India Glory Mobile Product Center gave further explanation in an interview with the media. He said, “We put the Indian market first and are adjusting our product strategy according to the market demand of India. In 2019, it is hoped that glory mobile phones can occupy 10% of India's mobile phone market share. "The effective marketing strategy is only a part of it, and the most fundamental is the glory of the outstanding performance of mobile phones. The reason why I was able to successfully enter the top five in the Indian market is that I can't do without the glory of 9 Lite and the glory of the 7X online platform.

Glory mobile phones mainly adopt online sales models in India. In December 2017, Glory launched the glory in India to play 7X and Glory V10. In 2016, Glory also sold these two series of mobile phones in India. But the very difference is that the latest two phones are sold less than two months, and sales have tripled compared to 2016. As the brand that focuses on the young market, Glory 9 Lite continues the high value of the flagship of the digital series in the glory product family. Whether it is appearance, performance or price, it is in line with the Indian market for high value, high performance and "cost-effective" machine. The definition of the type. Different from Glory 9 Lite, Glory Play 7X is a thousand yuan machine that was sold in India in December last year. The machine brings together fashion elements such as full screen and double camera, and the market performance is very eye-catching. In last year's double 11 mobile phone chaos, glory played 7X led the various thousand yuan sales list, not only won the Chinese mobile phone single product sales champion, also achieved the three-digit US and European market in the Black Friday promotion. increase. In the Indian market, this thousand yuan machine is also a rave reviews, once known as the most cost-effective full-screen mobile phone. At the four-year conference of Glory last year, Zhao Ming, President of Glory, put forward the global strategic goal of “Three Global Top Five in Three Years”. This time, the Indian market has won a great victory, and the world has seen the powerful explosive power of glory mobile phones.

Article source: Drive China

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